The foundation of any company is its culture — the underlying elements that shape how employees feel, work, and engage with each other and the company’s mission. Especially now with the surge in hybrid and remote work, intentionally developing an inclusive, supportive corporate culture is more important than ever.
How do you go about creating a thriving company culture? It’s a challenge workplace leaders are grappling with across industries. Recent data from Gallup reveals that only 2 in 10 U.S. employees feel connected to their company’s culture. This lack of connection is concerning, as employees who feel connected are four times more likely to be engaged and significantly less likely to look for new job opportunities.
The challenge is, building a strong culture doesn’t happen overnight; it takes ongoing, strategic efforts. And it’s not just up to HR — every member of the organization has a role in shaping culture. This shared responsibility makes initiatives like employee recognition especially powerful for building culture. When employees are appreciated for their contributions, it strengthens their connection to the organization and their colleagues, naturally leading to a more cohesive and positive culture.
